Social Media Demographics UK 2025

Social Media Demographics UK 2025

UK adults spend an average of 1 hour and 48 minutes a day on social media. That’s nearly 13 hours a week, offering a solid window for brands to connect with their target audience. Success requires a clear understanding of each network’s users. This includes the...
why it matters, how to improve it

why it matters, how to improve it

When you upload a video, getting views feels like the ultimate goal. But have you ever noticed viewers dropping off halfway through? That’s where YouTube Average View Duration comes in. This metric measures how long people actually watch your videos — and it’s one of...
Understanding YouTube Audience by Age Group

Understanding YouTube Audience by Age Group

Have you ever thought about who’s really watching your YouTube videos? Understanding YouTube audience demographics, and the habits and preferences of different audience groups, can make a huge difference in how your channel grows and connects with viewers. From the...
29 YouTube Video Ideas for Your Brand’s Strategy

29 YouTube Video Ideas for Your Brand’s Strategy

YouTube isn’t just a video platform; it’s an engine for building your brand, connecting with your community and boosting your bottom line. But for a lot of creators and marketers, the biggest challenge of YouTube marketing isn’t creating the content. It’s deciding...