Polished corporate clips and AI-generated perfection are losing their pull with consumers. In 2026, the brands winning the feed are the ones leaning into the raw, the unedited, and the searchable. While most marketers are still shouting into the void, savvy teams are transforming their social presence into high-intent search hubs where users don’t just scroll–they discover.
To stay ahead, you need to bridge the gap between broad broadcasting and the niche, creator-led storytelling that actually drives ROI. Join our host, Lia Haberman, Sprout’s Jamia Kenan, Social Media Strategist, and YouTube’s Jen Mbunga, Global Influencer Marketing & Social Agency Lead, as they break down the latest stats from The 2026 Social Media Content Strategy Report and show you how to dominate the world’s largest video search engine.
You’ll learn how to:
- Translate 2026 consumer cravings into a high-growth brand strategy
- Create attention with short-term content wins
- Turn YouTube into a high-intent discovery hub
- Supercharge creator discovery with YouTube